penguin | Serial Readers https://serialreaders.com/blog/tag/penguin/ Blog de carte Mon, 02 Mar 2015 08:05:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://serialreaders.com/blog/wp-content/uploads/2017/07/cropped-SR-logo-32x32.jpg penguin | Serial Readers https://serialreaders.com/blog/tag/penguin/ 32 32 65132555 Drew Barrymore va publica un volum autobiografic https://serialreaders.com/blog/drew-barrymore-va-publica-un-volum-autobiografic/ https://serialreaders.com/blog/drew-barrymore-va-publica-un-volum-autobiografic/#respond Mon, 02 Mar 2015 08:05:50 +0000 http://blog.serialreaders.com/?p=17254 Indragita actrita americana Drew Barrymore (40 de ani), pregateste un volum autobiografic ce urmeaza a fi publicat de editura Dutton, parte a grupului Penguin. Data lansarii nu a fost anuntata, dar Drew Barrymore le promite fanilor o colectie de povestiri...

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]]> https://serialreaders.com/blog/drew-barrymore-va-publica-un-volum-autobiografic/feed/ 0 17254 Pharrell, autor de carti pentru copii https://serialreaders.com/blog/pharrell-autor-de-carti-pentru-copii/ https://serialreaders.com/blog/pharrell-autor-de-carti-pentru-copii/#respond Wed, 25 Feb 2015 08:07:46 +0000 http://blog.serialreaders.com/?p=17228 Cantaretul american Pharrell Williams (41 ani) are in pregatire patru carti ilustrate pentru copii, prima din serie fiind inspirata de melodia “Happy”. Astfel, primul volum va fi lansat pe 22 septembrie, in 250.000 de exemplare, si va cuprinde povesti ale...

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]]> https://serialreaders.com/blog/pharrell-autor-de-carti-pentru-copii/feed/ 0 17228 Editurile Penguin si Random House, aproape de fuzionare https://serialreaders.com/blog/editurile-penguin-si-random-house-aproape-de-fuzionare/ https://serialreaders.com/blog/editurile-penguin-si-random-house-aproape-de-fuzionare/#respond Tue, 30 Oct 2012 06:00:16 +0000 http://blog.serialreaders.com/?p=10797 Lumea literara a fost luata pe sus de vestea fuzionarii dintre doua mari edituri – Penguin si Random House. Grupul Bertlesmann este in negocieri cu compania Pearson, cea care detine editura Penguin, pentru preluarea a 53% din actiuni. Este lesne...

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]]> https://serialreaders.com/blog/editurile-penguin-si-random-house-aproape-de-fuzionare/feed/ 0 10797 Campanii inteligente: Hear the Classics https://serialreaders.com/blog/campanii-inteligente-hear-the-classics/ https://serialreaders.com/blog/campanii-inteligente-hear-the-classics/#respond Tue, 27 Mar 2012 07:00:52 +0000 http://blog.serialreaders.com/?p=9091 Cum promovezi un audiobook? Se ia ideea de baza a conceptului si se transforma intr-o campanie de succes, dupa modelul celor de la Penguin. Conceputa de agentia de publicitate Y&R din Malaezia, campania prezinta personajele din romane clasice precum “Cartea...

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]]> https://serialreaders.com/blog/campanii-inteligente-hear-the-classics/feed/ 0 9091 Cel mai iubit dintre dickensieni https://serialreaders.com/blog/cel-mai-iubit-dintre-dickensieni/ https://serialreaders.com/blog/cel-mai-iubit-dintre-dickensieni/#comments Tue, 07 Feb 2012 07:00:06 +0000 http://blog.serialreaders.com/?p=8620 Pentru a sarbatori 200 de ani de la nasterea lui Charles Dickens, cei de la Penguin au efectuat un sondaj pentru a descoperi care este cel mai iubit personaj dickensian. Castigator la voturi? Ebenezer Scrooge, cine altcineva? Avarul lipsit de...

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]]> https://serialreaders.com/blog/cel-mai-iubit-dintre-dickensieni/feed/ 2 8620 Campanii inteligente: Your own world https://serialreaders.com/blog/campanii-inteligente-your-own-world/ https://serialreaders.com/blog/campanii-inteligente-your-own-world/#respond Thu, 29 Dec 2011 07:00:12 +0000 http://blog.serialreaders.com/?p=8166 O carte buna te poate prinde in asa masura incat sa ratezi statia la care trebuia sa cobori, sa uiti de notiunea timpului sau chiar, in cazurile in care citesti din mers (mi se mai intampla), sa te ciocnesti de...

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]]> https://serialreaders.com/blog/campanii-inteligente-your-own-world/feed/ 0 8166 Autopublicarea, sursa de castig pentru Penguin https://serialreaders.com/blog/autopublicarea-sursa-de-castig-pentru-penguin/ https://serialreaders.com/blog/autopublicarea-sursa-de-castig-pentru-penguin/#respond Tue, 29 Nov 2011 07:00:27 +0000 http://blog.serialreaders.com/?p=7717 E lucru mare sa fii publicat de Penguin, dar nu luati de bune toate ofertele lor. Mai ales ca pot fi unele foarte inselatoare, cum este cazul Book Country.   Cel mai dificil lucru cand esti la inceput de drum...

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]]> https://serialreaders.com/blog/autopublicarea-sursa-de-castig-pentru-penguin/feed/ 0 7717 Campanii inteligente: Meet the Classics https://serialreaders.com/blog/campanii-inteligente-meet-the-classics/ https://serialreaders.com/blog/campanii-inteligente-meet-the-classics/#respond Thu, 06 Oct 2011 08:00:03 +0000 http://blog.serialreaders.com/?p=6695 De data aceasta, cei de pe Penguin ne propun o campanie atipica: au renuntat la ilustratii si afise, si au trecut la fapte. Scopul: sa ne (re)aduca in atentie marii clasici ai literaturii. Pentru acest lucru, masini de scris colorate...

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]]> https://serialreaders.com/blog/campanii-inteligente-meet-the-classics/feed/ 0 6695 Campanii inteligente: Escape Into a Book https://serialreaders.com/blog/campanii-inteligente-escape-into-a-book/ https://serialreaders.com/blog/campanii-inteligente-escape-into-a-book/#respond Thu, 29 Sep 2011 06:00:21 +0000 http://blog.serialreaders.com/?p=6544 Cititul este o evadare din realitate. De la aceasta idee pleaca si campania celor de la Penguin: Escape Into a Book. Pierdem foarte mult timp din viata asteptand: la coada, la aeroport, in statiile de metrou, tramvai, autobuz, etc. Unii...

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]]> https://serialreaders.com/blog/campanii-inteligente-escape-into-a-book/feed/ 0 6544 Campanii inteligente: There’s Life in a Book https://serialreaders.com/blog/campanii-inteligente-theres-life-in-a-book/ https://serialreaders.com/blog/campanii-inteligente-theres-life-in-a-book/#respond Tue, 13 Sep 2011 05:30:21 +0000 http://blog.serialreaders.com/?p=6214 In cazul in care mai aveati dubii, aflati acum ca exista viata intr-o carte, dupa cum bine reiese din campania celor de la Penguin “There’s Life in a Book”. Cu ajutorul literelor si a semnelor de punctuatie… cu personalitate, campania...

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]]> https://serialreaders.com/blog/campanii-inteligente-theres-life-in-a-book/feed/ 0 6214