{"id":6695,"date":"2011-10-06T11:00:03","date_gmt":"2011-10-06T08:00:03","guid":{"rendered":"http:\/\/blog.serialreaders.com\/?p=6695"},"modified":"2011-10-05T20:36:53","modified_gmt":"2011-10-05T17:36:53","slug":"campanii-inteligente-meet-the-classics","status":"publish","type":"post","link":"https:\/\/serialreaders.com\/blog\/campanii-inteligente-meet-the-classics\/","title":{"rendered":"Campanii inteligente: Meet the Classics"},"content":{"rendered":"<p>De data aceasta, cei de pe Penguin ne propun o campanie atipica: au renuntat la ilustratii si afise, si au trecut la fapte. Scopul: sa ne (re)aduca in atentie marii clasici ai literaturii.<\/p>\n<p>Pentru acest lucru, masini de scris colorate au fost asezate printre laptopuri anoste, dand astfel un aer retro librariilor braziliene implicate in inedita campanie. Pe foaia de hartie se poate citi <strong>&#8220;Meet the Classics&#8221;<\/strong>, reamintind tuturor ca desi tehnologia s-a schimbat, unele carti au trecut testul timpului. Acestea sunt cartile din colectia &#8220;Marii clasici&#8221;, de la Penguin Books.<\/p>\n<p><a href=\"http:\/\/blog.serialreaders.com\/wp-content\/uploads\/2011\/10\/meet-the-classics.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6696\" title=\"meet the classics\" src=\"http:\/\/blog.serialreaders.com\/wp-content\/uploads\/2011\/10\/meet-the-classics.jpg\" alt=\"\" width=\"580\" height=\"312\" \/><\/a><\/p>\n<p><strong>Advertising agency:<\/strong> <em>EC Comunica\u00e7\u00e3o, Brazil, 2011.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De data aceasta, cei de pe Penguin ne propun o campanie atipica: au renuntat la ilustratii si afise, si au trecut la fapte. Scopul: sa ne (re)aduca in atentie marii clasici ai literaturii. Pentru acest lucru, masini de scris colorate&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[983,1808,639,1029,1809,1588],"class_list":["post-6695","post","type-post","status-publish","format-standard","hentry","category-diverse","tag-campanie","tag-clasici","tag-club-de-carte","tag-masina-de-scris","tag-meet-the-classics","tag-penguin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campanii inteligente: Meet the Classics | Serial Readers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/serialreaders.com\/blog\/campanii-inteligente-meet-the-classics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campanii inteligente: Meet the Classics | Serial Readers\" \/>\n<meta property=\"og:description\" content=\"De data aceasta, cei de pe Penguin ne propun o campanie atipica: au renuntat la ilustratii si afise, si au trecut la fapte. 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