{"id":5646,"date":"2011-08-13T12:26:51","date_gmt":"2011-08-13T09:26:51","guid":{"rendered":"http:\/\/blog.serialreaders.com\/?p=5646"},"modified":"2011-08-13T12:31:30","modified_gmt":"2011-08-13T09:31:30","slug":"campanii-inteligente-travel-with-words","status":"publish","type":"post","link":"https:\/\/serialreaders.com\/blog\/campanii-inteligente-travel-with-words\/","title":{"rendered":"Campanii inteligente: Travel With Words"},"content":{"rendered":"<p>Cand vine vorba despre campanii publicitare pentru carti, cei de la Penguin sunt cei mai buni. Exemplul de azi: Travel With Words.<\/p>\n<p><a href=\"http:\/\/blog.serialreaders.com\/wp-content\/uploads\/2011\/08\/Paris.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5647  alignnone\" title=\"Paris\" src=\"http:\/\/blog.serialreaders.com\/wp-content\/uploads\/2011\/08\/Paris-207x300.jpg\" alt=\"\" width=\"166\" height=\"240\" \/><\/a> <a href=\"http:\/\/blog.serialreaders.com\/wp-content\/uploads\/2011\/08\/Pisa.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5648 alignleft\" title=\"Pisa\" src=\"http:\/\/blog.serialreaders.com\/wp-content\/uploads\/2011\/08\/Pisa-207x300.jpg\" alt=\"\" width=\"166\" height=\"240\" \/><\/a> <a href=\"http:\/\/blog.serialreaders.com\/wp-content\/uploads\/2011\/08\/Londra.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5649 alignleft\" title=\"Londra\" src=\"http:\/\/blog.serialreaders.com\/wp-content\/uploads\/2011\/08\/Londra-207x300.jpg\" alt=\"\" width=\"166\" height=\"240\" \/><\/a><\/p>\n<p>Nici ca se putea ceva mai simplu si, in acelasi timp, ingenios, pentru a ilustra ideea cartilor: <strong>\u201cTravel with words, meet the world.\u201d<\/strong> Imaginea care face cat o mie de cuvinte este inlocuita cu un&#8230; cuvant care exprima la fel de multe. Nu o sa va fie greu sa recunoasteti Turnul Eiffel in A-ul din Paris sau Turnul inclinat in I-ul din Pisa. Cele mai multe puncte pentru originalitate le castiga insa autobuzul supraetajat din Londra (mai greu de transpus in romana, dar perfect pentru varianta englezeasca).<\/p>\n<div><strong> Advertising Agency: IESP, Jo\u00e3o Pessoa, Brazil<br \/>\n<\/strong><strong>Creative Director: Elias Figueiroa<br \/>\n<\/strong><strong>Art Director: Elias Figueiroa<br \/>\n<\/strong><strong>Copywriter: Elias Figueiroa<br \/>\n<\/strong><strong>Published: January 2010<\/strong><\/div>\n<div><strong><br \/>\n<\/strong><\/div>\n<div>Mie imi plac foarte mult. Voua?<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cand vine vorba despre campanii publicitare pentru carti, cei de la Penguin sunt cei mai buni. Exemplul de azi: Travel With Words. Nici ca se putea ceva mai simplu si, in acelasi timp, ingenios, pentru a ilustra ideea cartilor: \u201cTravel&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[1589,639,1588],"class_list":["post-5646","post","type-post","status-publish","format-standard","hentry","category-diverse","tag-campanii","tag-club-de-carte","tag-penguin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campanii inteligente: Travel With Words | Serial Readers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/serialreaders.com\/blog\/campanii-inteligente-travel-with-words\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campanii inteligente: Travel With Words | Serial Readers\" \/>\n<meta property=\"og:description\" content=\"Cand vine vorba despre campanii publicitare pentru carti, cei de la Penguin sunt cei mai buni. 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