{"id":32211,"date":"2019-06-19T10:59:26","date_gmt":"2019-06-19T07:59:26","guid":{"rendered":"https:\/\/serialreaders.com\/blog\/?p=32211"},"modified":"2019-11-19T23:46:20","modified_gmt":"2019-11-19T20:46:20","slug":"socant-serial-readers-a-descoperit-un-scriitor-manipulator-media","status":"publish","type":"post","link":"https:\/\/serialreaders.com\/blog\/socant-serial-readers-a-descoperit-un-scriitor-manipulator-media\/","title":{"rendered":"\u0218ocant! Serial Readers a descoperit un scriitor-manipulator media!"},"content":{"rendered":"

Am luat o pauz\u0103 de la cititul de fic\u021biune \u0219i am decis s\u0103 m\u0103 concentrez asupra unei c\u0103r\u021bi la fel de dureroase precum realitatea din ea: Confesiunile unui manipulator media<\/strong><\/a>: o carte despre o \u201cmeserie\u201d despre care probabil nu a\u021bi auzit, dar ale c\u0103rei efecte sigur le-a\u021bi resim\u021bit, \u00een calitate de utilizator de internet.<\/p>\n

\u0218i pentru c\u0103 \u00eemi doresc s\u0103 fac o recenzie scurt\u0103, voi trece rapid prin subiect:<\/p>\n

De la \u00eenceputul tuturor timpurilor\u2026<\/strong><\/p>\n

Presa scris\u0103 obi\u0219nuia, c\u00e2ndva, s\u0103 ofere cititorilor con\u021binut de calitate. Existau ziare \u0219i abonamente la ziare. \u0218tirile erau livrate contra cost, astfel jurnalistii aveau tot interesul de a investiga, de a fi primii care afl\u0103 un eveniment real pe care s\u0103-l ofere publicului. Asta se \u00eent\u00e2mpla pe vremea c\u00e2nd jurnalismul era o meserie nobil\u0103, a c\u0103rei calitate era direct propor\u021bional\u0103 cu efortul depus de angajatul media.<\/p>\n

Punctul de cotitur\u0103, c\u00e2nd jurnalismul a \u00eenceput s\u0103 coboare pu\u021bin c\u00e2te pu\u021bin \u00een mocirl\u0103, a fost apari\u021bia presei de scandal. Tabloidele sunt cele care \u0219i-au permis s\u0103 fac\u0103 rabat de calitate \u2013 chiar \u0219i de realitate \u2013 pentru a atrage cititori mai rapid. Pentru c\u0103 fiin\u021ba uman\u0103 este, dup\u0103 cum bine \u0219tim, foarte inteligent\u0103, omul a c\u0103zut u\u0219or prad\u0103 titlurilor: \u201c\u0218oc! N-o s\u0103-\u021bi vin\u0103 s\u0103 crezi!<\/em>\u201d \u201cIncredibil!<\/em>\u201d \u201cChilo\u021bii lui Britney Spears, \u00een exclusivitate<\/em>!\u201d.<\/p>\n

\"ziar<\/p>\n

A mai trecut un timp iar locul presei scrise pe h\u00e2rtie a fost luat de internet. Dar ca s\u0103 vezi, informa\u021bia \u00een mediul on-line se propag\u0103 dramatic de rapid. Nu mai exist\u0103 ma\u0219in\u0103 de tipar, cas\u0103 de pres\u0103 sau copil care s\u0103 arunce ziarul pe veranda casei \u00eensorite. Ast\u0103zi intri pe net \u0219i g\u0103se\u0219ti \u0219tirile gratuit. Ce u\u0219urare, nu? S\u0103 nu mai trebuiasc\u0103 s\u0103 pl\u0103te\u0219ti abonament lunar pentru ziar, ci s\u0103 fii la curent cu toate \u0219tirile, cu un singur click. \u00cen plus, jurnali\u0219tii \u0103\u0219tia genero\u0219i, fac \u00een continuare toat\u0103 munca de research<\/em>, scriere \u0219i livrare, f\u0103r\u0103 ca tu s\u0103 le mai pl\u0103te\u0219ti salariul. C\u00e2t de dr\u0103gu\u021b!<\/p>\n

H\u0103 h\u0103\u2026<\/strong><\/p>\n

Bine, probabil \u0219tie toat\u0103 lumea cum func\u021bioneaz\u0103 advertisingul online. Ca de exemplu atunci c\u00e2nd intri pe o pagin\u0103 cu un articol pe care arzi de ner\u0103bdare s\u0103-l cite\u0219ti, trebuie s\u0103 \u00eenchizi 3 pop-up-uri, 2 video-uri automate cu sunet, plus 4 case, 3 c\u0103ru\u021be \u0219i 1 autobuz care se deruleaz\u0103 de la un cap\u0103t la altul al ecranului. Aceasta reprezint\u0103 publicitatea pl\u0103tit\u0103 site-ului respectiv. Site-ul \u00ee\u021bi ofer\u0103 con\u021biunut gratis dar, pentru c\u0103 trebuie s\u0103 se \u201chr\u0103neasc\u0103\u201d de undeva, o face prin rularea de advertoriale. Ceea ce ar fi ok, dac\u0103 publicitatea nu ar pl\u0103ti editorii \u00een func\u021bie de num\u0103rul de acces\u0103ri (mecanice) ale paginilor cu reclame, \u00een loc de a \u021bine cont de alte criterii, poate mai relevante.<\/p>\n

Cum se transform\u0103 totul \u00een iad<\/strong><\/p>\n

Din moment ce plata reclamelor per pagina cu con\u021binut se face la num\u0103rul de acces\u0103ri\/ vizualiz\u0103ri, interesul primar al editorilor nu mai este de a livra con\u021binut de calitate. Ci de a te aduce pe tine pe site-ul lor cu orice pre\u021b<\/strong>. Ryan Holiday ne explic\u0103 \u00een jurnalul s\u0103u de manipulare media c\u0103 editorii de site-uri de \u0219tiri \u2013 \u0219i nu numai \u2013 sunt avizi de informa\u021bii noi, c\u00e2t mai interesante \u0219i magnetice pentru ochii \u0219i aten\u021bia cititorilor. Altfel nu au cum s\u0103-i aduc\u0103 pe site. \u0218i pentru asta sunt dispu\u0219i s\u0103 fac\u0103 orice.<\/p>\n

Mult timp, mintea mea a respins automat ipoteza c\u0103 suntem manipula\u021bi prin intermediul \u0219tirilor online. Pur \u0219i simplu am refuzat, poate chiar involuntar, s\u0103 cred c\u0103 cineva poate s\u0103 ia o t\u00e2mpenie de realitate \u00eendoielnic\u0103 \u0219i s\u0103 o transforme \u00een \u0219tire de interes na\u021bional. Iar acea \u0219tire s\u0103 fie partajat\u0103 pe toate platformele sociale, s\u0103 fie preluat\u0103 de la un site la altul \u0219i s\u0103 r\u0103m\u00e2n\u0103 consemnat\u0103 \u00een istorie ca minciun\u0103 cu valoare de adev\u0103r. Cartea asta mi-a ar\u0103tat c\u0103 exact a\u0219a func\u021bioneaz\u0103 lucrurile iar acum sunt pu\u021bin \u0219ocat\u0103, pe jum\u0103tate resemnat\u0103 dar \u00een mare parte revoltat\u0103.<\/p>\n

\"Trust<\/p>\n

\u0218i totu\u0219i\u2026 ce este un manipulator media?<\/strong><\/p>\n

Este acel individ care profit\u0103 de l\u0103comia editorilor, proprietarilor de site-uri \u0219i pseudo-jurnali\u0219tilor, pentru a-\u0219i promova propriile interese. Nu mi-a fost u\u0219or s\u0103 \u00een\u021beleg exact ce face Ryan Holiday, autorul \u0219i manipulatorul, pentru a-\u0219i ajuta clien\u021bii. Una dintre \u0219mecherii const\u0103 \u00een a oferi editorilor sugestii de \u201csubiecte fierbin\u021bi\u201d pentru a fi postate instant pe platforme cu trafic, acolo unde au fost anterior plantate advertoriale. Sau de a escalada lan\u021bul informa\u021biei (trading up de chain <\/em>\u2013 sintagma \u00een englez\u0103): strecoar\u0103 \u201cinforma\u021bii sensibile\u201d, confiden\u021biale \u00een mailuri c\u0103tre bloggeri mici care ar da orice pentru mai mult trafic pe platforma lor. Blogurile mici, agregatoarele de \u0219tiri \u0219i site-urile locale sunt surse de informare pentru bloguri mai mari, care la r\u00e2ndul lor reprezint\u0103 surse \u201csigure\u201d pentru site-uri din ce \u00een ce mai relevante, p\u00e2n\u0103 la colo\u0219i media. Astfel, informa\u021bia \u201cunderground\u201d ajunge, \u201cescalad\u00e2nd\u201d blog cu blog, p\u00e2n\u0103 la cele cu trafic uria\u0219, unde este aflat\u0103 practic de toat\u0103 lumea. Banii curg iar adev\u0103rul este controlat de cineva care r\u0103m\u00e2ne \u00een umbr\u0103.<\/p>\n

Ryan ne mai explic\u0103 \u0219i faptul c\u0103 \u2013 oric\u00e2t ar p\u0103rea de halucinant \u2013 autorii \u0219tirilor momentului nu verific\u0103 informa\u021biile primite. Nu au nimic de c\u00e2\u0219tigat din asta \u0219i nici nu sunt sanc\u021biona\u021bi dac\u0103 \u0219tirea se dovede\u0219te o mare minciun\u0103. Traficul a fost deja monetizat, share-urile \u0219i like-urile au r\u0103mas acolo, iar azi poate a ap\u0103rut o not\u0103 informativ\u0103 la finalul articolului:<\/p>\n

\u201cS-a dovedit \u00een final c\u0103 Britney Spears \u00eenc\u0103 nu a n\u0103scut un copil cu 2 capete<\/em>.\u201d<\/p>\n

\u201cTestele de laborator au confirmat ulterior c\u0103 \u00een produsul alimentar Y nu se g\u0103sesc hormoni care te transform\u0103 din fat\u0103 \u00een b\u0103iat<\/em>.\u201d<\/p>\n

R\u0103m\u00e2ne \u00een urm\u0103 isteria, distrugerea unor reputa\u021bii sau a unor afaceri, nimic grav, nu?<\/p>\n

Cititorii sunt responsabili pentru filtrarea informa\u021biilor primite<\/strong><\/p>\n

O alt\u0103 cale de evitare a responsabilit\u0103\u021bii pentru toate mizeriile publicate, este aceea de a o \u00eemp\u0103r\u021bi cu cititorii. Mai nou, pozi\u021bia oficial\u0103 a unor site-uri este aceea c\u0103 nu trebuie s\u0103 lu\u0103m de bun tot ce ne ofer\u0103 pe tav\u0103. Dac\u0103 nu mai pl\u0103tim abonament la ziar, nimeni nu mai are responsabilitatea (cel pu\u021bin a\u0219a zic ei) de a ne livra adev\u0103r verificat la s\u00e2nge. Teorie care are mai multe goluri dec\u00e2t o m\u0103sea stricat\u0103. Pentru c\u0103: 1. \u00cenc\u0103 pl\u0103tim \u00eentr-un fel con\u021binutul, consum\u00e2nd toat\u0103 reclama aferent\u0103 site-urilor \u0219i blogurilor, nu mai vorbim de \u201cdictatura\u201d Facebook \u0219i 2. Cititorii simpli nu sunt de meserie detectivi, nici ziari\u0219ti. Nu sunt antrena\u021bi pentru a discerne gunoiul din media de informa\u021bia de calitate. Nici cei c\u00e2t de c\u00e2t \u0219coli\u021bi, d-apoi tanti Viorica, femeie de serviciu sau Costel de la barul din col\u021b. Deci tot dezinformare se cheam\u0103, oric\u00e2te disclaimere ar afi\u0219a ei.<\/p>\n

Despre cartea lui Ryan Holiday, \u201cTrust me I\u2019m lying\u201d:<\/strong><\/p>\n

Nu mint<\/strong>, nu e o carte u\u0219oar\u0103. Am citit versiunea \u00een limba englez\u0103, care con\u021bine destul de mult jargon din industria media \u0219i se adreseaz\u0103 celor care cunosc destul de bine cum func\u021bioneaz\u0103 zona online. Dar o recomand pentru c\u0103 este una din pu\u021binele surse prin care pute\u021bi afla, pe l\u00e2ng\u0103 ce am povestit mai sus, \u0219i alte moduri de manipulare. A voastr\u0103, a noastr\u0103, a tuturor, ca utilizatori de internet. Precum \u0219i cazuri concrete prin care informa\u021bia eronat\u0103 a ajuns \u00een v\u00e2rful piramidei, unde a f\u0103cut ravagii.<\/p>\n

Am \u00eencercat s\u0103 redau nu at\u00e2t impresii despre carte, c\u00e2t mai mult moduri prin care putem fi cu to\u021bii manipula\u021bi pentru click-uri. Chiar \u0219i titlul acestui articol a avut un rol \u00een asta. Totul e ca noi s\u0103 ne trezim \u0219i s\u0103 renun\u021b\u0103m la ideea c\u0103 presa a r\u0103mas prietenul de \u00eencredere care scoate capul \u00een lume \u0219i revine la noi, s\u0103 ne spun\u0103 adev\u0103rul despre ce e acolo afar\u0103.<\/p>\n

\n

Edi\u021bia \u00een limba rom\u00e2n\u0103 e disponibil\u0103
\npe Libris, aici<\/a>, pe Cartepedia, aici <\/a>sau pe Elefant, aici<\/a>>
\n<\/strong><\/p><\/blockquote>\n

SerialReaders.com <\/em><\/strong>folose\u0219te unelte de marketing afiliat. Cump\u0103r\u00e2nd prin link-urile pe care le recomand\u0103m, site-ul nostru prime\u0219te un comision din partea retailerilor pe care \u00eei promov\u0103m.<\/em><\/p>\n

Foto: www.wallpaperflare.com \u0219i arhiva personal\u0103<\/p>\n","protected":false},"excerpt":{"rendered":"

Am luat o pauz\u0103 de la cititul de fic\u021biune \u0219i am decis s\u0103 m\u0103 concentrez asupra unei c\u0103r\u021bi la fel de dureroase precum realitatea din ea: Confesiunile unui manipulator media: o carte despre o \u201cmeserie\u201d despre care probabil nu a\u021bi…<\/p>\n","protected":false},"author":16,"featured_media":32213,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4283],"tags":[639,4277,4276,5352,1131,5353,5350,76,5351],"class_list":["post-32211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomandari","tag-club-de-carte","tag-editors-pick","tag-featured","tag-im-lying","tag-internet","tag-manipulare-media","tag-ryan-holiday","tag-serial-readers","tag-trust-me"],"acf":[],"yoast_head":"\n\u0218ocant! 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