{"id":2059,"date":"2011-02-17T11:37:04","date_gmt":"2011-02-17T09:37:04","guid":{"rendered":"http:\/\/blog.serialreaders.com\/?p=2059"},"modified":"2011-02-17T11:37:45","modified_gmt":"2011-02-17T09:37:45","slug":"inca-un-semn-al-puterii-online-ului-si-cartilor-electronice","status":"publish","type":"post","link":"https:\/\/serialreaders.com\/blog\/inca-un-semn-al-puterii-online-ului-si-cartilor-electronice\/","title":{"rendered":"Inca un semn al puterii online-ului si cartilor electronice"},"content":{"rendered":"<p><strong>Compania americana Borders cere protectia falimentului<\/strong><\/p>\n<p>Lantul de librarii de carti <a href=\"http:\/\/www.borders.com\/online\/store\/Home\" target=\"_blank\">Borders Group<\/a> a anuntat ca a cerut intrarea sub protectia legilor falimentului, compania urmand sa inchida aproximativ 30% din numarul total de librarii in SUA.<br \/>\nAcesta este inca un semn al puterii comertului online si al cartilor electronice, compania nereusind sa se adapteze noului val.<br \/>\nIn 2001, un an in care Borders era cel mai important lant de librarii, compania a facut greseala de a lasa pe mana companiei <a href=\"http:\/\/www.amazon.com\/\" target=\"_blank\">Amazon<\/a> vanzarile online, renuntand astfel la oportunitatea de a-si mari prezenta pe piata cartilor. Lantul de librarii a revenit pe online de-abia in 2008 prin Borders.com, dar aceasta actiune s-a facut prea tarziu, Amazon fiind deja retailerul dominant de pe piata cartilor. Aceasta miscare a fost urmata, tot cu intarziere, de lansarea pe piata cartilor electronice, in august 2010, in colaborare cu o companie canadiana &#8211; Kobo &#8211; care a realizat si e-book reader, dar sub brandul Kobo.<br \/>\nSpre deosebire de Borders, compania<a href=\"http:\/\/www.barnesandnoble.com\/\" target=\"_blank\"> Barnes &amp; Noble<\/a>, care a pus accentul pe online realizand si un e-book reader sub brand propriu &#8211; Nook, a reusit sa isi creasca cota de piata pe carti electronice cu aproximativ 20%, conform Wall Street Journal.<\/p>\n<p><a href=\"http:\/\/www.zf.ro\/business-international\/inca-un-semn-al-puterii-online-ului-si-cartilor-electronice-compania-americana-borders-cere-protectia-falimentului-7990137\" target=\"_blank\">Sursa<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compania americana Borders cere protectia falimentului Lantul de librarii de carti Borders Group a anuntat ca a cerut intrarea sub protectia legilor falimentului, compania urmand sa inchida aproximativ 30% din numarul total de librarii in SUA. Acesta este inca un&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41],"tags":[220,509,511,510],"class_list":["post-2059","post","type-post","status-publish","format-standard","hentry","category-stiri","tag-amazon","tag-borders-group","tag-carti-electronice","tag-comert-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inca un semn al puterii online-ului si cartilor electronice | Serial Readers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/serialreaders.com\/blog\/inca-un-semn-al-puterii-online-ului-si-cartilor-electronice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inca un semn al puterii online-ului si cartilor electronice | Serial Readers\" \/>\n<meta property=\"og:description\" content=\"Compania americana Borders cere protectia falimentului Lantul de librarii de carti Borders Group a anuntat ca a cerut intrarea sub protectia legilor falimentului, compania urmand sa inchida aproximativ 30% din numarul total de librarii in SUA. 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