{"id":20139,"date":"2016-02-12T10:24:56","date_gmt":"2016-02-12T08:24:56","guid":{"rendered":"http:\/\/blog.serialreaders.com\/?p=20139"},"modified":"2016-05-12T22:25:52","modified_gmt":"2016-05-12T20:25:52","slug":"la-ce-bun-sa-citim-despre-antreprenoriat","status":"publish","type":"post","link":"https:\/\/serialreaders.com\/blog\/la-ce-bun-sa-citim-despre-antreprenoriat\/","title":{"rendered":"La ce bun s\u0103 citim despre antreprenoriat?"},"content":{"rendered":"

\"antreprenoriat\"Ca peste tot \u00een via\u021b\u0103, experien\u021ba bate filmul \u0219i c\u0103r\u021bile de orice fel. Informa\u021bia este \u00eens\u0103 putere \u0219i a \u0219ti sau a anticipa lucruri (chiar \u0219i \u00een business) este un real avantaj.<\/strong><\/p>\n

Cele mai multe c\u0103r\u021bi de anteprenoriat pe care le-am citit sunt traduceri din afar\u0103 \u0219i evident c\u0103 nu se refer\u0103 la modul de a face business sau legisla\u021bia din Rom\u00e2nia. R\u0103m\u00e2n \u00eens\u0103 principii care pot fi aplicate \u0219i aici \u0219i voi face imediat referire la ce am \u00eenv\u0103\u021bat\/re\u021binut citindu-le. Site-urile care m\u0103 inspir\u0103 \u00een antreprenoriat sunt o surs\u0103 permanent\u0103 de informa\u021bie pentru c\u0103 multe se refer\u0103 la tehnici de marketing actuale, \u00een concordan\u021b\u0103 cu modific\u0103rile de algortimi aduse de Facebook sau Google. Recunosc c\u0103 majoritatea articolelor lor te aga\u021b\u0103 cu acele titluri comerciale, gen 10 lucruri care… , 20 de motive… etc.<\/p>\n

Majoritatea c\u0103r\u021bilor bune de antreprenoriat le-am citit de le editura Publica \u0219i la ele voi face referire cu prec\u0103dere. V\u0103 pot spune \u00eens\u0103 c\u0103 despre majoritatea antreprenorilor \u0219tiam din revistele \u0219i site-urile pe care le urm\u0103resc: Time, Forbes, New York Times, Entrepreneur<\/a>, Business Insider, Entrepreneurship.org, Inc Magazine ori discursuri de la TED.<\/p>\n

\"cum-sa-livrezi-fericire\"<\/a>Uneori, ceea ce citesc este pentru antreprenorii mai vechi \u0219i m\u0103 g\u00e2ndesc mereu la fo\u0219tii mei patroni, c\u0103rora parc\u0103 le sunt dedicate unele r\u00e2nduri. Spre exemplu, Tony Hsieh, \u00een cartea Cum s\u0103 livrezi fericire<\/a><\/em><\/strong> spune c\u0103 \u201dUn motiv foarte important pentru care ne-am atins obiectivul mai devreme a fost faptul c\u0103 am decis s\u0103 ne investim timpul, banii \u0219i resursele \u00een trei domenii esen\u021biale: rela\u021biile cu clien\u021bii (ceea ce construie\u0219te brandul \u0219i determin\u0103 reclama din vorb\u0103 \u00een vorb\u0103), cultura (care duce la formarea valorilor noastre cele mai importante) \u0219i preg\u0103tirea \u0219i formarea angaja\u021bilor (care, \u00eentr-un final duc la formarea angaja\u021bilor<\/em>).\u201d<\/p>\n

Cele mai multe \u0219i mai utile sfaturi le-am re\u021binut din c\u0103r\u021bile lui Richard Branson. Miliardarul englez spune c\u0103 \u201dOamenii \u00eenfloresc c\u00e2nd sunt l\u0103uda\u021bi. De obicei nu au nevoie s\u0103 li se spun\u0103 c\u00e2nd au gre\u0219it pentru c\u0103, de cele mai multe ori, \u0219tiu \u0219i singuri<\/em>\u201d. C\u00e2\u021bi dintre \u0219efii din Rom\u00e2nia fac asta? Unii abia a\u0219teapt\u0103 s\u0103 gre\u0219e\u0219ti ca s\u0103 te zboare \u0219i s\u0103 aduc\u0103 altul \u00een locul t\u0103u, pe mai pu\u021bini bani \u0219i f\u0103r\u0103 experien\u021b\u0103.<\/p>\n

Tot Branson, un \u00een\u021belept peste m\u0103sur\u0103 \u00een\u021belege \u0219i situa\u021bia celor mai \u00een v\u00e2rst\u0103 care \u00ee\u0219i g\u0103sesc din ce \u00een ce mai greu de munc\u0103. El citeaz\u0103 studiile care arat\u0103 c\u0103, \u00een ciuda percep\u021biei populare, lucr\u0103torii \u00een v\u00e2rst\u0103 au mai pu\u021bine probleme cu absenteismul \u0219i cu punctualitatea dec\u00e2t angaja\u021bii mai tineri dintr-o firm\u0103; de asemenea, tind s\u0103 manifeste mai mult angajament \u00een munc\u0103 \u0219i mai mult\u0103 loialitate fa\u021b\u0103 de angajator, ceea ce reduce nelini\u0219tea angaja\u021bilor \u0219i costurile de angajare. Angajarea de persoane \u00een v\u00e2rst\u0103 nu este numai recomandat\u0103; are \u0219i mult sens din punct de vedere economic<\/em>.<\/p>\n

\u00centreb\u0103rile pe care le pun antreprenorii-autori sunt \u0219i ele utile: \u201d\u00centreab\u0103-te: E\u0219ti pasionat \u00een ceea ce prive\u0219te compania? E\u0219ti pasionat de munca ta? Iube\u0219ti ceea ce faci \u0219i pe cei cu care lucrezi? E\u0219ti fericit aici? E\u0219ti inspirat? Crezi \u00een ceea ce facem \u0219i \u00eencotro ne \u00eendrept\u0103m? Este acesta locul potrivit pentru tine?\u201d<\/p>\n

\"girlboss\"<\/a>Una din ultimele c\u0103r\u021bi citite este cea a Sophiei Amoruso (care a scris #Girlboss<\/a>) \u0219i fondatoarea site-ului www.nastygal.com<\/a>. Am g\u0103sit acolo o gr\u0103mad\u0103 de sfaturi: \u201dNu cheltui mai mul\u021bi bani dec\u00e2t ai. Atunci c\u00e2nd timpul cheltuit f\u0103c\u00e2nd bani este semnificativ mai mare dec\u00e2t timpul pe care-l petreci cheltuind bani, vei fi surprins\u0103 s\u0103 afli c\u00e2\u021bi bani po\u021bi economisi chiar \u0219i f\u0103r\u0103 s\u0103 te g\u00e2nde\u0219ti la asta \u00een mod special. Vinde lucrurile pentru mai mult dec\u00e2t le-ai cump\u0103rat \u0219i economise\u0219te mai mult dec\u00e2t cheltui. Unul dintre aspectele cheie \u00een conducerea unei afaceri de success este s\u0103 \u0219tii cum s\u0103 beneficiezi de marketing gratuit. O treab\u0103 bun\u0103 este s\u0103 o faci prin stil, fotografie \u0219i vocea brandului. A doua regul\u0103: \u021bine-\u021bi promisiunile. \u00a0Dac\u0103 \u00eencepi o afacere a\u0219teapt\u0103-te s\u0103 fii, probabil, falit\u0103 o perioad\u0103 lung\u0103<\/em>\u201d.<\/p>\n

Un motto din cadrul grupului Virgin (fondat de Richard Branson) spune c\u0103: \u201dANGAJ\u0102M PENTRU ATITUDINE \u0218I INSTRUIM PENTRU APTITUDINE<\/em>\u201d<\/strong>.<\/p>\n

De\u0219i am citit, notat \u0219i re\u021binut multe sfaturi antreprenoriale de la majoritatea autorilor care au experiementat sau cercetat afacerile, o sa \u00eenchei totu\u0219i cu Decalogul preferatului meu (Richard Branson<\/a>) c\u0103tre antreprenori:<\/p>\n

    \n
  1. Urmeaz\u0103-\u021bi visul \u0219i treci la ac\u021biune. (Cei care au curajul s\u0103 fac\u0103 ceea ce le place sunt, de regul\u0103, \u0219i cei care se bucur\u0103 cel mai mult de via\u021b\u0103).<\/li>\n
  2. Schimb\u0103 ceva \u00een bine.<\/li>\n
  3. \u00cencrede-te \u00een ideile tale \u0219i fii cel mai bun. (concentreaz\u0103-te s\u0103 fii cel mai bun \u00een tot ce faci, iar restul va veni de la sine).<\/li>\n
  4. Simt\u0103-te bine \u0219i ai grij\u0103 de echipa ta. (Buna dispozi\u021bie este unul dintre cele mai importante \u2013 \u0219i mai neglijate- ingrediente ale unei afaceri de succes. Caut\u0103-\u021bi oameni care s\u0103 vad\u0103 partea bun\u0103 a celorlal\u021bi, s\u0103 \u00eempart\u0103 mai multe laude dec\u00e2t critici \u0219i s\u0103 adore ceea ce fac).<\/li>\n
  5. Nu renun\u021ba. (Dac\u0103 r\u0103m\u00e2i pe pozi\u021bii, te scuturi de praf \u0219i mai \u00eencerci o dat\u0103, vei fi uimit s\u0103 consta\u021bi c\u00e2te po\u021bi realiza).<\/li>\n
  6. Ascult\u0103, ia multe noti\u021be \u0219i continu\u0103 s\u0103 \u00ee\u021bi adresezi provoc\u0103ri. (Dac\u0103 nu \u00ee\u021bi notezi ideile tale \u0219i ale altora, acestea pot fi uitate c\u00e2t ai clipi).<\/li>\n
  7. Deleag\u0103 din responsabilit\u0103\u021bi \u0219i stai mai mult cu familia.<\/li>\n
  8. \u00cenchide-\u021bi laptopul \u0219i iPhone-ul \u0219i mi\u0219c\u0103-\u021bi fundul la fa\u021ba locului.<\/li>\n
  9. Comunic\u0103, colaboreaz\u0103 \u0219i mai comunic\u0103 odat\u0103.<\/li>\n
  10. F\u0103 ceea ce \u00ee\u021bi place \u0219i pune-\u021bi o canapea \u00een buc\u0103t\u0103rie.<\/li>\n<\/ol>\n

    Foto:\u00a0www.pexels.com<\/p>\n","protected":false},"excerpt":{"rendered":"

    Ca peste tot \u00een via\u021b\u0103, experien\u021ba bate filmul \u0219i c\u0103r\u021bile de orice fel. Informa\u021bia este \u00eens\u0103 putere \u0219i a \u0219ti sau a anticipa lucruri (chiar \u0219i \u00een business) este un real avantaj. Cele mai multe c\u0103r\u021bi de anteprenoriat pe care…<\/p>\n","protected":false},"author":21,"featured_media":20165,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[417],"tags":[721,639,4106,4105,600,76],"class_list":["post-20139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-confesiuni-de-serial-reader","tag-antreprenoriat","tag-club-de-carte","tag-cu-sa-livrezi-fericire","tag-girlboss","tag-richard-branson","tag-serial-readers"],"acf":[],"yoast_head":"\nLa ce bun s\u0103 citim despre antreprenoriat? | Serial Readers<\/title>\n<meta name=\"description\" content=\"Cele mai multe c\u0103r\u021bi de anteprenoriat pe care le-am citit sunt traduceri din afar\u0103 \u0219i evident c\u0103 nu se refer\u0103 la modul de a face business sau legisla\u021bia din Rom\u00e2nia.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/serialreaders.com\/blog\/la-ce-bun-sa-citim-despre-antreprenoriat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La ce bun s\u0103 citim despre antreprenoriat? | Serial Readers\" \/>\n<meta property=\"og:description\" content=\"Cele mai multe c\u0103r\u021bi de anteprenoriat pe care le-am citit sunt traduceri din afar\u0103 \u0219i evident c\u0103 nu se refer\u0103 la modul de a face business sau legisla\u021bia din Rom\u00e2nia.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/serialreaders.com\/blog\/la-ce-bun-sa-citim-despre-antreprenoriat\/\" \/>\n<meta property=\"og:site_name\" content=\"Serial Readers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/serialreadersro\/\" \/>\n<meta property=\"article:author\" content=\"grecea.oana\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-12T08:24:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-12T20:25:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/serialreaders.com\/blog\/wp-content\/uploads\/2016\/02\/antreprenoriat.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oana Grecea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@serialreaders\" \/>\n<meta name=\"twitter:site\" content=\"@serialreaders\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oana Grecea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/serialreaders.com\/blog\/la-ce-bun-sa-citim-despre-antreprenoriat\/\",\"url\":\"https:\/\/serialreaders.com\/blog\/la-ce-bun-sa-citim-despre-antreprenoriat\/\",\"name\":\"La ce bun s\u0103 citim despre antreprenoriat? 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