{"id":1909,"date":"2011-02-03T16:21:38","date_gmt":"2011-02-03T14:21:38","guid":{"rendered":"http:\/\/blog.serialreaders.com\/?p=1909"},"modified":"2011-02-16T12:29:30","modified_gmt":"2011-02-16T10:29:30","slug":"targul-de-la-mall-dezbina-editorii","status":"publish","type":"post","link":"https:\/\/serialreaders.com\/blog\/targul-de-la-mall-dezbina-editorii\/","title":{"rendered":"Targul de la mall dezbina editorii"},"content":{"rendered":"<p><a href=\"http:\/\/blog.serialreaders.com\/wp-content\/uploads\/2011\/02\/Mall.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1910\" title=\"Mall\" src=\"http:\/\/blog.serialreaders.com\/wp-content\/uploads\/2011\/02\/Mall-300x184.jpg\" alt=\"\" width=\"240\" height=\"147\" \/><\/a>Organizarea unui nou salon de carte, <a href=\"http:\/\/www.book-land.ro\/\" target=\"_blank\">BookLand<\/a>, in aprilie, la Afi Palace Cotroceni, starneste deja reactii vehemente. Asociatia editorilor ameninta ca da in judecata, pentru plagiat, initiatorii BookLand, iar marile edituri se impart in doua tabere.<\/p>\n<p>Editurile Humanitas, Curtea Veche si Paralela 45 nu vor participa la BookLand, in timp ce Polirom si Nemira sunt printre editurile care agreeaza ideea de targ la mall. Rao si All nu s-au decis inca privinta participarii.<\/p>\n<p>Ideea unui nou targ de carte pe piata, proiectat la Afi Palace Cotroceni, a provocat si reactia Asociatiei Editurilor din Romania (AER), principalul organizator al Salonului international de carte Bookfest.<!--more--><\/p>\n<p><strong>\u201eTarg plagiat&#8221;<\/strong><\/p>\n<p>Ajuns la cea de-a V-a editie in 2010, Bookfest a fost organizat in parteneriat cu firma de publicitate More than Pub, care a asigurat promovarea pentru editia de anul trecut. More than Pub organizeaza acum, intre 15 si 17 aprilie, un targ de carte propriu, intitulat BookLand, sub sloganul <strong>\u201eLa BookLand, cartile-s cu vino-ncoa!&#8221;<\/strong>, la mallul Afi Palace Cotroceni.<\/p>\n<p><strong>Noapte alba a cartilor<\/strong><\/p>\n<p>BookLand se va desfasura pe cele doua etaje ale mallului Cotroceni, reunind 150 de edituri. Targul va fi unul \u201eancorat in realitatea cotidiana, in care lectura merge mana in mana cu diversitatea si modernismul&#8221;. In proiect este inclusa si o \u201enoapte alba a cartilor&#8221;: in ziua de 16 aprilie, BookLand va fi deschis pana in zori. Spre deosebire de Bookfest, unde editurile contracteaza spatiul pentru standuri in functie de suprafata, deci de metri patrati, BookLand propune un alt sistem, spune Ana-Maria Aleca.<\/p>\n<p><em>\u201eNe-am hotarat sa organizam lucrurile altfel decat la Gaudeamus si Bookfest, am facut pachete formate din corpuri de mobilier, un cub si o biblioteca &#8211; pachet minim de expunere. Iar un pachet maxim, la parter &#8211; un cub si trei biblioteci, astfel ca editurile sa nu plateasca spatiul pe care se deplaseaza vizitatorii&#8221;<\/em>.<\/p>\n<p>Organizatorii BookLand se afla deja in negocieri cu editurile, urmand ca saptamana viitoare sa fie definitivate contractele.<\/p>\n<p><strong>BookLand, \u201efara suport&#8221;<\/strong><\/p>\n<p>Principalul concurent, Targul de carte Bookfest ar ajunge la editia a VI-a in 2011 si este unul dintre cele mai mari targuri de carte de pe piata, alaturi de Gaudeamus, salonul din toamna. Bookfest se va desfasura anul aceste intre 25 si 29 mai, cu spatii expozitionale in pavilioanele 14-18 de la Romexpo. Pavilionul 18 va fi cel international, iar tara invitata va fi Ungaria.<\/p>\n<p>Bookfest este organizat, prin traditie, de AER. Fondata in 1991, AER este principala asociatie profesionala a editorilor de carte din Romania, condusa in prezent de Grigore Arsene, director al Editurii Curtea Veche.<\/p>\n<p><em>\u201eE fara suport initiativa celor de la BookLand&#8221;<\/em>, spune Grigore Arsene. <em>\u201eProblema se pune asa: cati dintre cei care merg in vreun mall sunt alfabetizati si sunt interesati de carte&#8221;<\/em>, explica Grigore Arsene, director al Editurii Curtea Veche.<\/p>\n<p><em>\u201eNu trebuie sa ne facem probleme, multe persoane care au lucrat in PR-ul marilor targuri de carte au vazut cum se organizeaza acestea, dupa care au incercat sa faca tot felul de evenimente izomorfe pe cont propriu. E liber sa faca fiecare ce vrea. Noi nu ne facem probleme, ne concentram pe Targul de Carte Bookfest, care se va desfasura, in luna mai, la Romexpo&#8221;<\/em>, a subliniat Grigore Arsene, presedinte AER.<\/p>\n<p><strong>Humanitas si Polirom, in opozitie<\/strong><\/p>\n<p>Marile edituri se impart in doua tabere: daca Humanitas, Curtea Veche si Paralela 45 nu vor participa la BookLand, Polirom si Nemira sunt printre editurile care agreeaza ideea de targ la mall. In schimb, Editurile Rao si All nu s-au decis inca privinta participarii.<br \/>\n<em><br \/>\n\u201eIn Bucuresti sunt organizate sapte-opt targuri de carte importante de-a lungul anului. Editura Polirom va participa si la BookLand, e in interesul editurii sa fim prezenti si cat mai bine reprezentati in cat mai multe spatii de expunere&#8221;,<\/em> a declarat Silviu Lupescu, directorul Editurii Polirom pentru \u201eAdevarul&#8221;. In schimb, reprezentantii Editurii Humanitas declara ca sustin pozitia AER.<\/p>\n<p>De asemenea, si Editura Nemira va participa la Targul de Carte BookLand. <em>\u201eNemira participa de 20 de ani la toate targurile importante si va participa si la BookLand&#8221;<\/em>, spune Costel Postolache, director general al Editurii Nemira.<\/p>\n<p><em>\u201eIn calendarul de evenimente difuzat de AER sunt listate 38 de targuri de carte de importanta nationala in 2011. Intre acestea, si BookLand. Nu cred ca aparitia unei noi manifestari dedicate cartii confuzeaza pe cititori sau pe editori. Cred ca un targ deschis in perioada premergatoare sarbatorilor Pastelui va avea succes de public&#8221;,<\/em> precizeaza Costel Postolache.<\/p>\n<p><strong>\u201eNu mergem impotriva curentului&#8221;<\/strong><\/p>\n<p><em>\u201eInca nu am luat o decizie. Organizatorii Targului BookLand au o disputa cu AER si dorim sa aflam si parerea altor colegi de asociatie. Orice nou targ de carte pe piata este bine-venit si este in folosul atat al cititorilor, cat si al editurilor&#8221;<\/em>, spune Ileana Iorga, coordonator vanzari la Editura Rao.<\/p>\n<p><em>\u201eDesi nu este o regula, nu intotdeauna cei care vin la concerte au timp, ochi si suflet pentru carti&#8221;<\/em>, precizeaza Ileana Iorga. La fel, nici reprezentantii Editurii All nu au luat o decizie cu privire la participarea de la BookLand.<\/p>\n<p>In schimb, Editura Paralela 45 \u201enu merge impotriva curentului&#8221;, sustine pozitia AER. Calin Vlasie, directorul de la Paralela 45, afirma ca editura pe care-o conduce nu va participa la acest targ. <strong><em>\u201eNu cred ca publicul de la mall este mare consumator de carte&#8221;<\/em><\/strong>, conchide Vlasie.<\/p>\n<p><strong>Targ nou si la Sala Palatului<\/strong><\/p>\n<p>O alta initiativa independenta de marile targuri este organizata la Sala Palatului, incepand din acest an, intre 24 si 27 februarie: \u201eLivresque Salonul Cartii&#8221;.<\/p>\n<p>Organizatorul, Mirela Cara, spune ca sunt asteptate sa participe 50 de edituri, iar pana in prezent au confirmat participarea Curtea Veche Publishing, Tritonic, Corint, Herald, Paralela 45, Amaltea si Pro Editura. De asemenea, pe langa expunerea de carte, targul va include si evenimente conexe &#8211; teatru de papusi, face-painting sau concerte. Targul de carte \u201eLivresque&#8221; va avea si o mascota, care se va numi Carturel.<\/p>\n<p><a href=\"http:\/\/www.adevarul.ro\/cultura\/Targul_de_la_mall_dezbina_editorii_0_416358919.html\" target=\"_blank\">Sursa<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organizarea unui nou salon de carte, BookLand, in aprilie, la Afi Palace Cotroceni, starneste deja reactii vehemente. Asociatia editorilor ameninta ca da in judecata, pentru plagiat, initiatorii BookLand, iar marile edituri se impart in doua tabere. Editurile Humanitas, Curtea Veche&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41],"tags":[238,392,93,403],"class_list":["post-1909","post","type-post","status-publish","format-standard","hentry","category-stiri","tag-bookfest","tag-bookland","tag-gaudeamus","tag-livresque"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Targul de la mall dezbina editorii  | Serial Readers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/serialreaders.com\/blog\/targul-de-la-mall-dezbina-editorii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Targul de la mall dezbina editorii  | Serial Readers\" \/>\n<meta property=\"og:description\" content=\"Organizarea unui nou salon de carte, BookLand, in aprilie, la Afi Palace Cotroceni, starneste deja reactii vehemente. 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