{"id":15697,"date":"2014-07-30T08:30:45","date_gmt":"2014-07-30T05:30:45","guid":{"rendered":"http:\/\/blog.serialreaders.com\/?p=15697"},"modified":"2014-07-29T22:41:39","modified_gmt":"2014-07-29T19:41:39","slug":"tweet-read-un-altfel-de-semn-de-carte","status":"publish","type":"post","link":"https:\/\/serialreaders.com\/blog\/tweet-read-un-altfel-de-semn-de-carte\/","title":{"rendered":"Tweet for a Read &#8211; un altfel de semn de carte"},"content":{"rendered":"<p><a href=\"http:\/\/blog.serialreaders.com\/wp-content\/uploads\/2014\/07\/tweet-for-a-read.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-15698\" src=\"http:\/\/blog.serialreaders.com\/wp-content\/uploads\/2014\/07\/tweet-for-a-read-300x176.jpg\" alt=\"tweet for a read\" width=\"260\" height=\"153\" \/><\/a>Probabil ca fiecare dintre noi, din diverse motive, a lasat, la un moment dat, o carte neterminata. Campania <em>&#8220;Tweet For a Read&#8221;<\/em> isi propune sa combata tocmai acest lucru, prin crearea unui semn de carte inteligent, cu rol de reminder.<\/p>\n<p>Semnul de carte, dotat cu un senzor de lumina, un temporizator si un computer miniatural cu tehnologie wireless, detecteaza cand un volum nu este deschis de mai mult de o saptamana si trimite un mesaj pe Twitter cititorului cu pricina pentru a-i aminti sa termine lectura inceputa. Fiecare mesaj este compus in stilul autorului care a scris cartea respectiva sau foloseste fraze relevante din aceasta.<\/p>\n<p>Pana in momentul de fata, au fost create doar trei semne de carte inteligente, care poarta chipul scriitorului portughez Jos\u00e9 Saramago, al filosofului german Friedrich Nietzsche si al muzicianul brazilian Vin\u00edcius de Moraes. Mesajele trimise cititorilor sunt disponibile doar in limba portugheza si sunt expediate de pe conturi create special. Cum arata un astfel de mesaj? De exemplu, cand cartea abandonata este una de Nietzsche: <em>&#8220;Dumnezeu a murit. Nu lasa sa moara si opera mea inainte sa o citesti&#8221;<\/em>.<\/p>\n<p>Campania &#8220;Tweet For a Read&#8221;, realizata de filiala braziliana a editurii Penguin Books in colaborare cu agentia de publicitate Mood\/TBWA, desi inedita, nu este prima initiativa de acest fel. In trecut, editura argentiniana Eterna Cadencia a tiparit carti cu cerneala care dispare treptat, pentru a-i incuraja pe cititori sa termine un volum cat mai repede.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/97274073\" width=\"500\" height=\"281\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Penguin Books:<\/strong> Tweet for a read<br \/>\n<strong>Advertising Agency:<\/strong> Mood\/TBWA, S\u00e3o Paulo, Brazil<br \/>\n<strong>Creative Director:<\/strong> Valdir Bianchi<br \/>\n<strong>Art Director:<\/strong> Lucas Amaral<br \/>\n<strong>Copywriter:<\/strong> Rafael Gonzaga<br \/>\n<strong>Creative Technologist:<\/strong> Rafael Coelho<br \/>\n<strong>Illustrator:<\/strong> Marcelo Anache<br \/>\n<strong>Head of digital:<\/strong> Andr\u00e9 Felix<br \/>\n<strong>Additional credits:<\/strong> Grama Films<br \/>\n<strong>Published:<\/strong> April 2014<\/p>\n<p><a href=\"http:\/\/www.mediafax.ro\/stiinta-sanatate\/semnul-de-carte-inteligent-trimite-mesaje-pe-twitter-cititorilor-care-au-lasat-un-volum-neterminat-12986865\" target=\"_blank\">Sursa<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Probabil ca fiecare dintre noi, din diverse motive, a lasat, la un moment dat, o carte neterminata. Campania &#8220;Tweet For a Read&#8221; isi propune sa combata tocmai acest lucru, prin crearea unui semn de carte inteligent, cu rol de reminder&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[983,639,3481,3020,3480],"class_list":["post-15697","post","type-post","status-publish","format-standard","hentry","category-diverse","tag-campanie","tag-club-de-carte","tag-penguin-books","tag-semn-de-carte","tag-tweet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tweet for a Read - un altfel de semn de carte<\/title>\n<meta name=\"description\" content=\"Probabil ca fiecare dintre noi, din diverse motive, a lasat, la un moment dat, o carte neterminata.Campania &quot;Tweet For a Read&quot; 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